At Butcher Box, we believe that great food begins with great farming. When it comes to pork, our decision to exclusively stock Gooralie Free-Range Pork isn’t just about flavour — it’s about ethics, sustainability, and trust. We’ve partnered with Gooralie for one simple reason: they raise pigs the right way.
From their picturesque family farm in Queensland, Australia, Gooralie sets the benchmark for what free-range pork should be. Their dedication to animal welfare, environmental responsibility, and product consistency is unmatched in the pork industry. Here’s why Gooralie Free-Range Pork is the only pork we stand behind — and why you’ll taste the difference.
1. Meet Gooralie: A Family Farm with a Purpose
Gooralie Free-Range Pork is a single-site, family-owned farm located near Goondiwindi, Queensland. The farm is run by the Trott family, who originally raised sheep and cattle before transitioning to pork. Their motivation? To farm in a way that aligns with their values: ethical treatment of animals, sustainability, and producing a premium product.
Gooralie raises pigs in a stress-free environment that mimics natural behaviour. There are no sow stalls. No overcrowding. Just wide-open paddocks, comfortable shelters, and a whole lot of sunshine. Their entire operation is rooted in transparency, care, and best-practice farming.
2. What Does "Free-Range" Really Mean?
Not all “free-range” pork is created equal. At Gooralie, free-range isn’t a marketing label — it’s a fully accredited practice.
From birth to slaughter, pigs roam freely in large paddocks, with access to shade, shelter, and wallows. They aren’t raised indoors or confined in pens. Instead, they live as pigs should — foraging, exploring, and socialising in natural conditions.
This commitment is independently verified and certified by APIQ✓™ Free Range, Australia’s leading free-range pork accreditation body. Every aspect of the Gooralie operation is regularly audited for animal welfare, environmental responsibility, and food safety.
3. Genetics and Feed: The Foundation of Flavour
You can’t fake good flavour — and it starts with the right genetics. Gooralie selectively breeds pigs with heritage lines that naturally produce juicier, better-marbled meat. You’ll notice this in every cut — whether it’s a pork belly slab or a loin chop.
The pigs are fed a grain-based vegetarian diet, free of growth promotants, hormones, and routine antibiotics. This clean diet contributes to the pork’s sweet, clean flavour and consistent texture.
The result? Pork that’s not just good — it’s world-class.
4. Why Does My Pork Have a Tattoo?
If you’ve ever spotted a tattoo or ink mark on your pork, you might have wondered what it’s doing there. At Butcher Box, we’re proud to stock Gooralie Free-Range Pork — and that little mark tells an important story about where your pork has come from and the care taken in its production.
In Australia, every pig farmer is assigned a unique tattoo or identity number. This number is applied to each carcass after processing to clearly identify the farm it came from. It’s a crucial part of the traceability system that runs throughout Australia’s high-standard meat industry.
For us, it means we can trace every cut of pork back to its origins at Gooralie Free Range Pork — a farm renowned for its commitment to ethical farming and superior eating quality. This system ensures full accountability within the supply chain and eliminates the risk of substitution with lower-grade or non-free-range products.
Is the Ink Safe?
Absolutely. The ink used for these tattoos is a non-toxic, food-safe dye, specifically approved for use on meat products. It’s perfectly safe to cook and eat, so you can enjoy your pork knowing it’s both high-quality and completely safe.
Why It Matters
This tattoo is more than just a number — it complements the Gooralie paddock-to-plate story. When Gooralie Free-Range Pork was established, the mission was to deliver consistently premium pork with genuine traceability, exceptional free-range credentials, and an authentic farm-to-table story. The tattoo is a visible part of that promise.
Next time you see that little mark, you’ll know it’s a sign of quality, integrity, and a commitment to ethical Australian pork production. It’s your guarantee that what’s on your plate is 100% Gooralie Free-Range Pork.
5. Why Chefs and Home Cooks Love It
Chefs across Australia and Singapore are passionate about Gooralie pork — and for good reason. It’s flavourful, consistent, and forgiving in the kitchen.
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Pork belly crisps beautifully without drying
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Pork Collar steaks slow-roast to buttery tenderness
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Pork Chops hold their juice and sear evenly
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Pork Sausages are richly flavoured, crafted to deliver depth and complexity through quality ingredients alone
Gooralie’s natural marbling makes their pork incredibly versatile. Whether you’re making char siu, porchetta, pulled pork or ragu — you’ll find it performs better and tastes better than conventional pork.
6. A Better Alternative to Commercial Pork
Let’s be honest: most commercial pork falls short. The industry standard still relies on confined indoor housing, sow stalls, and routine antibiotics to maintain productivity.
Gooralie represents a better path forward.
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No sow stalls or crates
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No hormone growth promotants
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No confined indoor housing
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No routine antibiotics
Instead, they offer a slower, more thoughtful approach — one that prioritises welfare, taste, and trust. When you choose Gooralie, you’re actively rejecting mass-produced meat in favour of something authentic and ethical.
7. Sustainability and Environmental Responsibility
Gooralie is more than just a free-range farm — it’s a sustainable operation built to last.
They use rotational paddock systems to protect soil health, reduce erosion, and allow pasture to regenerate. Natural shelters and shaded areas reduce heat stress, cutting down on artificial energy inputs. Water is carefully managed. Manure is composted and reintegrated into the soil as a nutrient.
No shortcuts. No greenwashing. Just smart, regenerative farming that benefits the land as much as the animals.
8. Total Supply Chain Control = Total Confidence
Gooralie is a single-site farm — and that’s a big deal. Unlike pork operations that outsource breeding, growing, and processing to different facilities, Gooralie manages everything under one roof.
That means:
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Full control of genetics and breeding
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Total oversight of feed and welfare
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Direct accountability for meat quality
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Complete traceability for every cut
For Butcher Box, this is non-negotiable. It’s how we confidently stand behind every product — because we know exactly where it came from.
9. Butcher Box Favourites: Best Cuts of Gooralie Pork
We offer a wide selection of Gooralie Free-Range Pork cuts, both in-store and online. Here are a few of our favourites:
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Pork Collar: Juicy and well-marbled, ideal for char siu or slow-roasting
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Pork Belly: Skin-on slabs perfect for crispy crackling or roulades
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Loin Chops: Easy to cook and great for everyday meals
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Bone in Shoulder / Boston Butt: Perfect for pulled pork, smoking, or slow braising.
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House-made Sausages: No fillers, just pure Gooralie pork and spice
10. Where to Buy Gooralie Pork in Singapore
Butcher Box is proud to be the exclusive retail partner for Gooralie Free-Range Pork in Singapore. You’ll find their premium pork available at all our stores and on our website.
What we offer:
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Chilled pork belly slabs and skin-on portions
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Marinated ribs and bone-in chops
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Whole roasts and pork shoulders
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Speciaty sausages and charcuterie
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Seasonal and chef’s cuts for serious home cooks
Whether you’re shopping online or visiting our stores, every cut is fresh and backed by full traceability and a genuine farm story.
11. Why We Won’t Compromise
In today’s market, it’s easy to make vague claims about “natural” or “ethical” meat. But very few brands can back it up with real transparency, third-party audits, and traceable supply chains.
Gooralie can.
They’ve built a system that puts animal welfare first, produces pork with superior eating quality, and treats land and livestock with long-term respect. We work with them exclusively because they share our values — and because their pork is simply the best we’ve ever tasted.
We won’t compromise on flavour, and we won’t compromise on farming practices.
And neither should you.
Final Thoughts
Choosing Gooralie Free-Range Pork means choosing:
✅ Ethical pork farming
✅ True free-range credentials
✅ Traceability down to the farm
✅ Superior flavour and texture
✅ Environmental responsibility
✅ Zero hormones or routine antibiotics
✅ 100% Australian pork you can trust
So if you’re looking for premium pork delivery in Singapore, Butcher Box is your go-to source. We’re proud to be the exclusive retailer of Gooralie Free-Range Pork — trusted by chefs, home cooks, and anyone who cares about how their meat is raised. Whether you’re slow-roasting a shoulder, pan-frying chops, or crafting the perfect char siu, Gooralie delivers unbeatable flavour, every time.